If you can’t beat Google, do what they do. Pay users to use your applications. That will get their attention. Microsoft just launched a reward program called SEARCHPERKS.
The goal here to encourage IE users to do more searching via Live Search by paying them. Not actually pay them in cash, rather rewarding them with great gifts and prizes but still close enough. If Google can pay users to use more Google search and that’s exactly what Microsoft trying to do again after Cashback program didn’t return much of positive results, and this time with slightly different approach.
Users simply do normal searching and gathers points in a form of tickets. For sign up bonus, users will be awarded 500 tickets. And with this tickets, users can exchange it to any gifts that they are dying to have. Yada, yada, you know the rest how’s prize exchange programs works.
So, want to try it?. You know you want that XBOX360 controller badly. 😀
To be eligible to participate in this reward program, users must… (oh, yeah. It comes with Microsoft rules)
1. Must be a US citizens only. Open to first million people before the end of the year 2008.
2. All searching activity must be done only on Live.com, MSN.com, Windows Live Hotmail or Windows Messenger service.
3. Users must use Internet Explorer because there is going to be a Tracking application (Perks Counter) needed to be installed along with the browser.
4. The program is set to end April 15, 2009, after which time prizes will be awarded.
That’s sucks ain’t it. International users wanted a piece of the action too. Not to worry, Microsoft says if everything goes according to plans, they will scale up the program to include more people in more countries.
‘Tickets = Prizes’ value rundown: (Prizes will differ)
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